Home Health Care News October 3, 2024
On some days, Vesta Healthcare CEO Randy Klein’s job requires some preaching.
Having a unique business model is a strength, but it also means dedicating time to explain how the company operates and its overall value add. It’s a position Klein has often found himself in.
“I used to have a boss that referred to that as an ‘evangelical sale,’ because you actually have to evangelize what you’re doing,” he told Home Health Care News on the latest episode of the Disrupt podcast. “People don’t know what it is at first.”
New York-based Vesta Healthcare is a specialized medical group for individuals receiving home-based care services. The company oversees, coordinates and supervises care in the home. It recently raised $65...
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