Fierce Healthcare February 9, 2024
Healthcare providers talk about meeting patients where they are. One upstate New York health system is taking a novel approach to this idea to reach patients in rural communities.
The University of Rochester Medical Center is teaming up with local banking group Five Star Bank, a subsidiary of Nasdaq-traded Financial Institutions Inc. to deploy telehealth stations at local bank branches.
The pilot is currently rolling out at three locations in rural parts of New York state.
Banks in rural towns are woven into the fabric of their communities and serve as vital facilities for local small businesses. Banks offer the ideal physical location to bridge the geographic divide between patients and providers, offering a vital touchpoint to reach an underserved...
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