MedTech Dive September 13, 2021
Medtech companies increasingly recognize that their customers want an omnichannel experience that doesn’t rely on the field sales rep as the sole source of information. And while 80% of medtech leaders consider omnichannel and digital customer engagement a strategic priority, most medtech companies still lack the ability to deliver this transformation of customer experience.
As a result, their customers aren’t satisfied, and they have yet to capture the value of an omnichannel approach. By...
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