Forbes February 10, 2025
Andrew Gazdecki is the Founder and CEO of Acquire.com. Former CEO & Founder of Bizness Apps and Altcoin (both acquired).
Speak to an investor about the hallmarks of a good business, and product-market fit is usually top of mind. A modern term for a timeless concept (first coined by Andy Rachleff in the early 2000s), product-market fit means you’ve solved a problem or met a need people are willing to pay for. But how do you prove it?
The opinions of your friends and family don’t count. The real test is with people you don’t know. To prove product-market fit, you must find your true customers and explore how they use your product. Would they be lost without it? By...
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