Forbes December 5, 2024
José Giammattei is an entrepreneur and cofounder of Applaudo, an IT consulting company.
Picture this: You’re a business owner struggling with your competitors. Sales are decreasing, and you’re not sure why. You start to pay attention to your website and social media channels, analyzing customer feedback and purchasing patterns. You discover your customers are mostly interested in new products, so you revamp your inventory and marketing strategy to focus on new items. As a result, you see an improvement in your sales and customer satisfaction.
This is a simple example of how effective data management can be for your business. A 2014 McKinsey & Company study revealed that data-driven companies were 23 times more likely to outperform their peers. By...
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