Medical Xpress June 27, 2022
New research in the journal Management Science finds that people can achieve long-term health goals and establish healthy habits when coupling wearable health devices such as Fitbits with economic incentives.
“Economic incentives alone are a promising approach for improving health behavior, but the incentives don’t last forever, so neither do the health benefits. When the incentives stop, so do the people trying to reach their goals,” says Idris Adjerid from Virginia Tech.
“We focus on a ‘gain-loss’ incentive that offers both an economic reward for reaching a goal and a penalty for failing to meet a goal, all while utilizing a wearable health device.”
The study, “Gain-Loss Incentives and Physical Activity: The Role of Choice and Wearable Health Tools,” conducted...
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