Harvard Business Review September 11, 2024
A conversation with Alphabet’s Astro Teller on taking big bets on new ideas and tolerating the fear of failure.
How do you guide a team working on innovative projects—when there is no existing playbook?
Astro Teller says he uses a vetted approach to decision-making for the innovative projects that he and his teams undertake at X, Alphabet’s R&D engine.
Teller is the Captain of Moonshots at X, which he helped launch at Google in 2010. His mission there is to invent and launch new technologies that address serious problems in the world. But those technologies must also create the foundations for substantial new businesses for Google’s parent company, Alphabet. They’ve worked on a pill that detects cancer, cars that drive...
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