Forbes November 15, 2024
Itzik Levy is the CEO and Founder of vcita, the partners-focused SMB business management platform.
Starting a small business is a lifelong dream for many—and succeeding is an even bigger one. But success usually only comes at the end of a long journey, full of significant pressures and challenges.
Small businesses often begin as solo-preneur endeavors—one-person operations—their owners handling everything from marketing and finance to operations, regardless of their proficiency in these tasks. Many solo-preneurs brave these challenges using sheer passion alone.
But passion only goes so far. Small businesses have limited resources, with 54% of small-business owners starting their endeavors with personal funds and 12% relying on friends and family.
The responsibility that comes with these investments weighs heavily...
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