Medical Xpress October 3, 2024
There’s a common thread linking our experience of pandemics over the past 700 years. From the black death in the 14th century to COVID in the 21st, public health authorities have put emergency measures such as isolation and quarantine in place to stop infectious diseases spreading.
As we know from COVID, these measures upend lives in an effort to save them. In both the recent and distant past they’ve also given rise to collective unrest, confusion and resistance.
So after all this time, what do we know about the role public health communication plays in helping people understand and adhere to protective measures in a crisis? And more importantly, in an age of misinformation and distrust, how can we improve...
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