Drug Topics October 27, 2024
Making the store’s front end a priority can increase revenue opportunities and boost pharmacy profit.
Between filling prescriptions and counseling patients, it’s easy to see how a pharmacist might neglect their store’s front end. But the front end is the customer’s first impression of the pharmacy, explained Dave Wendland, vice president of strategic relations at the Hamacher Resource Group, and represents not only the pharmacy’s curb appeal, setting the tone for each customer’s visit, but can be a useful barometer of the business’ health.
Read on for some tips from Wendland’s presentation at the National Community Pharmacists Association (NCPA) 2024 Annual Convention and Expo, held October 26-29 in Columbus, Ohio.1
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