Senior Housing News April 29, 2024
A young senior is looking for senior living and lands on your website, searching for a community that grants them the independence they experience at home. As they pursue the website, they want to see images of active seniors engaged in fun, independent activities.
That senior’s adult child lands on the same website, also looking for a community. That person, who will be involved in the buy decision, is not moved by independent activities but by their parent’s safety.
As the young senior scrolls through the website, they see seniors having fun. As the adult child scrolls, they see seniors being cared for. Same site, same time, different user, different user experience. Same outcome: increased interest in the community.
That’s...
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