Sprout Social May 22, 2023
By Katherine Van Allen

The road to wellness isn’t linear. Neither is the road to social media maturity. The COVID pandemic was an unanticipated crisis for the healthcare industry, but one that opened organizations’ eyes to the crucial business impact digital and social media marketing can have.

Social can tackle some of the biggest problems the healthcare industry is facing. Employer branding efforts can help ease some of the nurse attrition pains providers are feeling. When new threats emerge, healthcare organizations can take to social media to educate the public on how to protect themselves. When medical misinformation starts brewing, social media is a direct line to setting the record straight with patients.

Social media can impact every arm of your business. But an...

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