How To Build A Credible Wellness Brand In An Industry With Trust Issues

“We’re in the midst of a seismic shift in consciousness – the world needs wellness now more than ever before,” proclaims Sophie Scott, the founder, and Editor-in-Chief of BALANCE . “Thanks to the demands of modern life, stress, and anxiety is at an all-time high, costing the world nearly $1 trillion a year in lost productivity.

As a result, people are realizing they need to invest in themselves and find more ‘balance’ in their lives”.

This is how Sophie summarizes the key insight that led to her building a community of followers and fans around the growing wellness trend she spotted a few years back. For those of you who aren’t familiar, BALANCE is one of the UK’s most...