How to boost the consumer experience with CRM technology — 3 tips for success

Becker's Healthcare November 5, 2019
In collaboration with Cerner

People’s experiences and interactions with other industries — such as retail, banking and hospitality — are fueling a growing desire among individuals for a more personalized healthcare experience. Most other industries have used customer relationship management (CRM) technology for several years as a key tool to engage customers and provide top-notch experiences.

An enterprisewide CRM system can help connect information generated from consumer and patient interactions across a community over time, including care management, service operations, provider network and relationship management, marketing and initiatives such as clinical trials, volunteer services and foundation fundraising. This data helps facilitate enhanced consumer and provider engagement. A few key components that make the technology viable include:

• A longitudinal record integrated into the solution...

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