Becker's Healthcare February 12, 2020
While most older patients remain wary of engaging with digital health tools, younger generations are not only fully on board, but are also choosing healthcare providers based primarily on their digital offerings, according to a new NRC Health report.
This generational gap can pose major problems for providers hoping to craft a strategy that appeals to and satisfies every patient. Rather than trying to cater to each generation’s individual preferences, however, according to the 2020 Healthcare Consumer Trends report, healthcare organizations should focus instead on achieving the one thing patients of all ages can agree on: convenience.
“At every point in healthcare, there’s so...
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