Forbes March 11, 2025
Peter Bendor-Samuel

Using a generative AI tool is like owning a Ferrari.
You look great in it.
It’s a fabulous piece of machinery.
You perform better on the road.
Your friends admire you.
Here’s the problem.
Your commute has not gotten any shorter.
You’re still stuck at the red light.
So, no matter how fast you can accelerate from zero to 60, you’re still waiting with everyone else.

That metaphor aptly describes the challenge large enterprises face in adopting generative AI. I am shocked at the conviction that this tool is powerful. Yet our ability to get significant...

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