Forbes December 15, 2021
When faced with global supply chain issues during the pandemic, many businesses reduced their product offering. Direct-to-consumer women’s health company Stix not only expanded its product offering but grew its team and raised venture capital. Its cofounder, Cynthia Plotch, shares how she did it.
At Stix, we’re all about empowering confident health decisions. What we wanted to do from the get-go was listen to our customers and build what they actually need. This is a theme that has come up for us throughout this pandemic: listening to our customers and pivoting, listening and pivoting, and listening and pivoting.
We had, like everybody else, many supply chain complications during this pandemic. There were two big ones. The first was...
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