McKnight’s Senior Living January 23, 2025
Richard Schenkel

Investors always are on the lookout for emerging industries or sectors that show promising growth potential, but it’s not often that we come across a time when society has effectively created a new stage of life.

Welcome to Midlife Stage 2, where 60 is the new 40. A tech-savvy, health-conscious, experience-fueled population has redefined aging and created significant market opportunities.

The Gold Rush of our generation is the Silver Age, and investors are clamoring to unearth new treasures presented by the Longevity Economy. Founders are eagerly creating and rebuilding ecosystems to enhance the quality of life for these busy baby boomers, who now hold more than 80% of the wealth in the United States and represent $8.3 trillion in annual...

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