Health Populi April 1, 2020
U.S. consumers were re-shapen by the 2008 Recession in two key ways: people took on more self-service DIY daily life-flows, seeking self-sufficiency and less dependence on institutions; and, consumers became more value-sensitive both in terms of financial value and personal values.
As Americans confront the clinical and fiscal realities of the coronavirus in the U.S., the trust people feel with organizations, brands and information sources is shifting, a special report from Edelman explains.
In Brand Trust and the Coronavirus Pandemic, Edelman focuses its trust lens on the pandemic and consumers’ shaken confidence in business and government institutions. These findings have special implications for health and health care.
Edelman conducted survey research in twelve nations to gather insights on trust and...
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