Advisory Board August 1, 2024
The ending of the 2023 film “Barbie,” in which Barbie tells a receptionist she’d like to see her gynecologist, led to an increase in online search terms related to gynecology, according to a recent study published in JAMA Network Open.
Study details
For the study, researchers analyzed 34 search queries related to gynecology and found that, in the week following the release of “Barbie,” there was a 51% increase in searches for “gynecologist” and “gynecology.”
The researchers also found that definition searches like “gynecologist definition” and “What does a gynecologist do?” increased by 154% when compared to definition searches from the previous week.
When researchers looked into search trends for “gynecologist appointment,” they found there was no difference when compared...
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