Medical Xpress March 11, 2025
A new Journal of Marketing study reveals why low-socioeconomic status (SES) consumers continue to face challenges in adopting healthier diets despite the increased efforts to make healthy foods affordable and accessible. Researchers uncovered that low-SES individuals prioritize fillingness over healthiness when making food choices and are more likely to believe that healthy foods are less filling and less tasty, compared to their high-SES counterparts.
The study—titled “How Socioeconomic Status Shapes Food Preferences and Perceptions,” and authored by Bernardo Andretti (Imperial College London), Yan Vieites (FGV-EBAPE), Larissa Elmor (FGV-EBAPE), and Eduardo B. Andrade (Imperial College London)—sheds light on demand-side factors that significantly shape food decisions.
“Our findings reveal a critical gap in current public health strategies,” says Andretti. “Policymakers often focus...
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