Becker's Healthcare February 3, 2023
Social media can be a valuable tool for promoting hospitals and health systems but can harm their reputations in a matter of “seconds” if used in the wrong way, human resources and marketing chiefs told Becker’s.
A few recent examples show the downsides. Emory University Hospital Midtown in Atlanta, part of Emory Healthcare, confirmed to Becker’s in December that four employees no longer worked there after discussing patient “icks” in a TikTok video. In Ohio, a plastic surgeon’s license was suspended after she live-streamed procedures to more than 800,000 followers. And last fall, Salem (Ore.) Health launched an investigation related to an employee who posted a video on social media that apparently made light of a patient’s suffering. The employee...
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