Forbes September 19, 2025
Main Street’s not dazzled by AI’s big promises. Small businesses are testing it cautiously, leaning on features tucked into their daily software.
A little over a year ago, the U.S. Chamber of Commerce signaled the AI revolution was underway. A study from its Technology Engagement Center said 98% of small businesses were already using artificial intelligence.
“Small businesses that are all in on adopting AI and other emerging technologies are growing, competing, and achieving success on a larger scale,” said Jordan Crenshaw, a senior vice president at the Chamber. AI, according to Crenshaw, was letting small firms “punch above their weight.”
If all that were true, you might expect small businesses to look very different by now. That’s not what...
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