MedCity News September 18, 2024
During a panel at the MedCity News INVEST Digital Health conference, three healthcare execs shared advice to startups on how to pitch to employers. They need to know their worth, understand the problem they’re solving, and think about issues globally.
There is a debate brewing about whether healthcare startups should still be selling to employers, particularly as many HR professionals battle point solution fatigue and struggle to manage multiple solutions at once.
However, during a panel discussion at the MedCity News INVEST Digital Health conference held in Dallas on Wednesday, executives overwhelmingly said that employers are still a viable market for startups. That said, it depends on the startup and whether it can have a meaningful impact on costs...
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