Senior Housing News March 19, 2025
“I’m not ready to move in” – it’s a common refrain among prospects going through the senior living sales journey. Often this is a result of the fact that older adults don’t know exactly what senior living entails or why they would need it.
“Everyone says I’m not ready yet. But, what’s their reasoning?” said Jason Kohler, executive vice president of senior living for Beztak.
As baby boomers and their families start to think about senior living, some are no doubt learning about the industry in a deeper way for the first time. For example, a little fewer than a quarter of the prospects in the sales funnel of Burlington, Massachusetts-based Northbridge Cos. have searched for senior living for a...
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