Senior Housing News September 19, 2024
Tim Regan

The costs and consumer appeal of senior living communities versus receiving at-home care have been big themes in the last few weeks.

This week, a new ASHA report revealed something that I think many operators already know: The cost of senior living is not all that much higher than the average cost of living at home and hiring a caregiver, and may even be lower in some cases. And that report comes on the heels of a Wall Street Journal story detailing the “crushing financial burden” that older adults face as they age at home.

This all might sound like good news for the senior living industry. But these pieces also highlight a troubling sticking point for the sector: despite...

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