Senior Housing News March 14, 2025
Cutting-edge technology like AI has its uses in senior living sales and marketing – and its fair share of pitfalls.
On the one hand, data analytics can help operators parse sales leads and broaden their reach with prospects. On the other hand, technology like AI is only as good as the support and infrastructure that operators build around it. Operators should weigh their options before making big investments, and ensure that whatever they are using does not eliminate empathy and a human-to-human connection.
Either way, senior living sales and marketing tech is advancing rapidly, and operators should prepare accordingly, according to Robin Visser, director of marketing and digital strategies for Christian Living Communities (CLC). The Englewood, Colorado-based operator has nine...
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