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The COVID pandemic of 2020 pulled the world 10 years into the future, pushing companies to streamline their processes through automation, according to Hikari Senju, founder and CEO of ad-tech platform provider Omneky. Widely anticipated recession will push RPA further into the spotlight, he maintains.
“The pandemic revealed that certain processes were unproductive and could be better automated through technology. Now, the impending recession of 2023 has forced companies into cost-cutting mode, resulting in an accelerated adoption of RPAs,” he told VentureBeat.
In Senju’s view, RPA and automation in the creative services industry will enable businesses to stay ahead of the competition and adapt to ever-changing market demands.
Of course, that’s if RPA is done right.
Robotic process automation, when...
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