Digital Health January 2, 2024
TikTok and other social media sites have helped Berkshire Healthcare NHS Foundation Trust to target ‘harder to reach’ younger people and generate meaningful engagement with the local community, says its social media manager, Holly Felstead
Like lots of NHS trusts, our social media presence really took off during covid. Being the local face of the NHS, all eyes were on us as a reliable source of information, so we used this as an opportunity to reach out to more people in our community with social content.
While social media has been adopted by many NHS trusts, TikTok is still a fairly new platform for most. Some may have shied away from it due to its reputation as a ‘fun’, creative...
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