How Real-World Data Is Helping Close the Rural-Urban Health Divide

MedCity News April 22, 2024
Stuart Green

Real-world analysis can provide insights into how factors largely out of rural residents’ control impact health outcomes and access to medical care.

For too long, rural and underserved communities have been left behind in medical research, clinical trials, and access to the latest medicines. While the easier to reach, urban populations are overrepresented in clinical trials, rural areas with fewer academic research centers and fewer participating physicians remain vastly understudied. Real-world data provides a powerful tool to bridge this gap and generate insights to improve health equity for our most isolated populations.

By gathering data from electronic health records, insurance claims and patient wearables, researchers can now study treatment effects and outcomes across a broad set of demographics...

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