Becker's Healthcare January 23, 2025
Providence’s marketing leader told Becker’s the healthcare industry must continue to adapt to an “AI world.”
Becker’s interviewed Shweta Ponnappa, senior vice president and chief marketing and digital experience officer of the Renton, Wash.-based health system, about her artificial intelligence plans for 2025 and beyond. The conversation has been lightly edited for clarity and brevity.
Question: How is Providence’s marketing department using AI?
Shweta Ponnappa: AI has now been around long enough that it’s not so much a trend; it’s the environment we live in. AI will be a key enabler of customer centricity for us. Last year, we discussed AI in search, which continues to be relevant. Fortunately, progress hasn’t been as fast as expected, allowing us time to...
Today's Sponsors
Today's Sponsor