Becker's Healthcare March 22, 2022
Social media is the new business card, and it may be one of the most effective ways for physicians to market themselves.
Matthew Harb, MD, an orthopedic surgeon at the Centers for Advanced Orthopaedics in Washington, D.C., with over 360,000 followers on TikTok, spoke with Becker’s about why physicians should hop on the social media train.
Editor’s note: This piece was edited lightly for brevity and clarity.
Question: What made you decide to start using social media for medical work?
Dr. Matthew Harb: What I’ve found is that social media accomplishes a bunch of different goals. The first one is it opens lines of patient communication, meaning you have a new way to interact with your patient population. You can...
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