MedCity News January 10, 2025
John Snyder

When we meet members where they are — whether it’s helping them buy groceries or find transportation to a doctor’s appointment — we’re not just closing care gaps; we’re building trust.

As someone who has seen firsthand the challenges of closing care gaps at scale from the payer perspective, I’ve turned from a skeptic to a believer in using rewards to close care gaps.

Closing care gaps is one of the most pressing challenges for health plans seeking to improve quality and manage costs. Medication nonadherence alone contributes to 125,000 preventable deaths annually and costs the healthcare system up to $300 billion each year. Add in missed screenings, unmanaged chronic conditions, and social barriers, and the problem grows exponentially.

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Topics: Equity/SDOH, Healthcare System, Insurance, Patient / Consumer, Payer
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