CNBC October 7, 2021
Key Points
– Peloton wants to be known as a health and wellness company, not a fitness business.
– The company wants to reach its users authentically, through organic interactions among users, Peloton’s Chief Marketing Officer Dara Treseder said Thursday during CNBC’s CMO Exchange virtual event.
– Treseder also spoke about how Peloton invests in its instructors to help grow the business.
Peloton wants to be known as a health and wellness company, not a fitness business, according to its chief marketing executive.
“We definitely want to make sure that we are reflecting the communities that we serve,” Peloton’s Chief Marketing Officer Dara Treseder told Julia Boorstin on Thursday during CNBC’s CMO Exchange virtual event.
“One of the things I...
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