MedCity News November 24, 2025
Oura has evolved from a sleep-focused wellness startup into a company getting deeper and deeper into chronic disease management and healthcare integration. Ricky Bloomfield, the company’s chief medical officer, said Oura wants to integrate more of its data into healthcare workflows — in ways that are clinically meaningful, not burdensome, for physicians, he emphasized.
Like many startups, Oura’s mission has evolved over the years. It began as a sleep-focused wellness startup and has now grown into an $11 billion company carving out a role in health improvement and chronic condition management.
The company, which is based in Finland, began selling its wearable smart ring in 2015. Since then, Oura has sold more than 5.5 million rings — with half of...
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