Behavioral Health Business June 5, 2024
Ophelia Health, a virtual substance use disorder provider responsible for one the industry’s edgiest campaigns, advocates cutting through the noise of industry jargon to help overcome the stigma surrounding addiction.
“Addiction is … one of the few diseases that is very misunderstood,” Jenni Friedman, vice president of marketing at Ophelia, said during the Behavioral Health Business Sales and Marketing Summit. “There’s a millennium of taboos and stigmas. We are constantly facing an avalanche of political, social, and cultural discourse around the whole category of addiction. So our role as marketers is pretty complex.”
New York-based Ophelia Health offers virtual substance use disorder care, including medication for opioid use disorder (MOUD). The company has raised over $68 million in funding.
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