MedPage Today January 25, 2025
Adnan Imdad Khan, MD

— The current model doesn’t account for the complexity of the healthcare system

The rise of online reviews has transformed how we evaluate everything from restaurants to service providers. While these systems are convenient and empowering for consumers, their application in healthcare raises unique challenges — particularly for physicians. Reviews on search engines — like Google, for example — appear to have unintentionally created a system that can harm the very professionals patients rely on for care.

Physicians are one of the few professional groups subject to public ratings on aspects of service that often fall far outside their control. While transparency and feedback are essential in any industry, the current model of online reviews does not account for the...

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