HealthLeaders Media April 22, 2024
Eric Wicklund

“What makes us different is we’re offering [patients] immediacy.”

A new disruptor is taking aim at the healthcare industry’s busiest site: The Emergency Department.

Concierge care programs designed specifically for urgent and emergency care are finding support from consumers who don’t want to wait several hours in an ED, along with primary care providers who don’t want to send their patients there. The service offers a cash-only alternative to the ED and could pull more patients away from hospitals and health systems.

“The experience [of an ED] is so challenging,” says Brad Olson, CEO of Sollis Health, which operates 11 clinics in New York City and the nearby Hamptons, as well as California and South Florida, and serves some 18,000...

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