Forbes November 14, 2019
Jim Ludema and Amber Johnson

Lisa Ruiz is the head of regulatory affairs, Latin America, for biopharmaceutical company AbbVie. Her work takes her in and out of board rooms, airport lounges, and health care systems throughout the western hemisphere. Where it usually does not take her, however, is into patients’ living rooms.

Perhaps that’s why Ruiz is unable to forget the experiences she has had meeting patients and hearing their stories. As patients share their experiences with their diseases, they talk about their hopes, fears, and the impact on their lives and the lives of their loved ones. The stories are always poignant

“I remember one story as a man shared his fear of the impact of his disease, of him not being there for...

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