Forbes September 4, 2024
The prolific online poster at Wischoff Ventures plans to write checks of $1 million or so into startups in areas like the “new supply chain” from her Nashville-based fund.
When shopping startup Checkmate went viral in December 2022, its little team was caught by surprise. Their app, which offers personalized deals to users, promised a cash-back bonus for referring new users; as it soared to the top slot in Apple’s App Store, bots swarmed the program, and Checkmate’s back-end software couldn’t keep up. Human shoppers who didn’t see their bonuses started filing thousands of customer support tickets to complain. One of Checkmate’s cofounders vomited from the stress. Another, CEO Rory Garton-Smith, started having panic attacks. Then, he called Nichole Wischoff.
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