Harvard Business Review October 11, 2019
Hardly a day goes by without another new entrant declaring its foray into healthcare. Through a series of strategic acquisitions, Best Buy expanded from selling electronics and deploying its Geek Squad for repairs to providing home health services and remote monitoring. As the company’s president suggested, achieving the goal of reducing healthcare’s spiraling costs will require some “interesting new bedfellows.”
Among these bedfellows is Lyft, which launched a healthcare-specific offering to reduce costly no-shows and remove transportation barriers for patients, especially those with chronic disease. Care teams can now order a ride in the same workflow as they do blood tests and, under some plans, have it covered by insurance. Then there’s the explosion of apps, virtual consults and health...
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