News-Medical.Net June 23, 2025
Introduction
Scientific insights into consumer behavior
The role of digital technology
Evidence-based wellness products and services
Challenges in the wellness industry from a scientific perspective
Future directions
Conclusions
References
Further reading
Millennials and Gen Z are revolutionizing wellness by demanding science-backed solutions, digital innovation, and greater transparency, reshaping how health and self-care trends evolve in a fast-growing trillion-dollar industry.
Introduction
The global wellness economy is currently valued at USD 6.3 trillion and is forecast to hit $9 trillion by 2028, with the United States accounting for nearly one-third of the market. This rapid growth is primarily driven by Millennials and Generation Z (Gen Z), many of whom consider wellness a daily priority, rather than an occasional indulgence.1,2
These younger consumers are reshaping industry trends through personalized, science-backed choices...
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