Forbes March 14, 2025
Mark Johnson

You are the leader of a middle market company. Things are going fine. Your company is doing a lot of the same stuff it has done before, and you know the drill after having been there for quite some time.

You have the same one-on-ones each week with your team and meet with your peers once every other week. You hear about technology trends and read a lot of articles about AI, but it doesn’t really impact your day-to-day. You think, “That’s good for someone else to be doing, but not us yet.”

You attend a few industry conferences and learn about a variety of software product companies that are launching new tools in your industry, but nothing stands out...

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