How Medtech Leaders Are Revving Up Their Innovation Engines

Key Takeaways

Once spectacular, recent medtech sector TSR performance has flagged. But leading companies are racing ahead by tweaking specific innovation platforms, practices, and enablers.

• BCG survey results show how medtech leaders tweak their innovation engines differently
• Which levers they pull depends on the type of product approval sought
• All medtech innovation leaders share two traits: relentless focus and ruthless execution

At the close of the 2008 Formula One (F1) racing season, the Brawn GP F1 Team faced an existential threat when its sponsor, Honda, withdrew support during the global financial crisis. Team leader Ross Brawn knew he had two options: either close up shop or find a way to survive with a severely depleted budget,...