Becker's Healthcare September 20, 2023
More than 85 percent of the nearly 650,000 Medicare TV ad airings over a nine-week stretch during the 2023 open enrollment period were for Medicare Advantage, according to a Sept. 20 report from KFF.
KFF analyzed ad data compiled by the Wesleyan Media Project that was obtained from Vivvix, a data analytics and consulting firm, and coded by the Wesleyan Media Project in collaboration with KFF, according to the report. The data set included all English-language TV ads that aired across national and local markets on broadcast television or national cable between Oct. 1 and Dec. 7, 2022.
Five things to know:
1. The vast majority of Medicare Advantage ads boasted low costs and extra benefits, but only 4...
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