Forbes January 13, 2026
Two tennis players are given the chance to train for a day with a world-class pro. The expert covers service grips, how to judge an opponent’s topspin, and when to stay at the baseline versus serve and volley. It quickly becomes clear there’s a problem. One student is an experienced tournament player. She absorbs the lessons and puts them into practice. The other is a complete novice. She finds the instruction confusing—and it ends up making her already shaky strokes even worse.
The takeaway: the value of performance-enhancing tools depends largely on the experience of the person using them.
Researchers are finding the same pattern when it comes to AI. For entrepreneurs with solid business expertise, AI improves performance. For...
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