Senior Housing News June 5, 2024
Austin Montgomery

Senior living operators have spent recent years preparing for the arrival of the Baby Boomer generation in their communities, and time is of the essence for memory care operators who must transform operations to prepare for the latest generation.

From sales and marketing evolving to attract new residents and connect with families, to changing memory care layouts, operators have taken new approaches to being prepared for the baby boomer boom in senior living.

“I absolutely believe there’s a demand wave that’s starting to hit,” said Sage Oak CEO Loe Hornbuckle.

Blurred lines between assisted living and memory care offerings have forced providers to create new models focused on personalization for residents with dementia, while collecting and implementing new data to...

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