VentureBeat March 27, 2022
For years, we’ve accepted that every company is becoming a data company. It’s not just Google, Amazon and Apple that have data coming out of their ears. With sensors now embedded in pretty much every device and product — from cars and appliances to thermostats — even the most unassuming enterprises have access to data that grows exponentially. But creating data and using it effectively are two very different things.
We all know what happens when tech-native companies start using data to their advantage (think personalized ads, product recommendations or streamlined online checkout experiences), but legacy industries such as manufacturing, automotive and utilities are just starting to activate their data. The effects of these strategies are still in their...
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