Forbes February 13, 2025
The online response to the recent killing of UnitedHealthcare CEO Brian Thompson revealed long-brewing resentments against insurance companies. With their reputations so damaged, how can payers rebuild trust with American consumers?
To rebuild trust, payers must reestablish its foundation: credibility. Transparency in cost and quality is key to reestablishing credibility and ultimately trust. Insurers must be responsive to consumer needs, and they will need to embrace a new business model that aligns incentives around outcomes that matter to patients. Consumers need to be empowered with clear information to make informed decisions about their care.
As I wrote in a recent column, anger towards insurers and healthcare delivery organizations is growing as care gets more expensive and more complex without a...
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