Hospice News April 7, 2025
Social media has emerged as a crucial engine for hospice marketing, allowing them to reach consumers directly rather than through a referral source.
Unsurprisingly, the use of social media is skyrocketing worldwide. As of 2023, nearly 94% of people in the United States have internet access, according to data from Statista. By 2029, more than 342 million of those users are expected to belong to at least one social media platform.
“Clearly, people are exposing themselves to more and more digital and social media. This is for many purposes, including in their roles as consumers as they search for information about products, purchase and consume them, and communicate with others about their experiences,” a 2016 study indicated. “Marketers have responded...
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